Scams are increasingly prevalent in today's world, permeating various aspects of our lives. Recognizing this trend, Meta has initiated a series of anti-scam campaigns featuring impactful messaging and attention-grabbing visuals. These campaigns will be tailored and launched in diverse markets to effectively target countries celebrating Chinese New Year.

The primary objective of this project is to disseminate the message of vigilance and caution against scams during the Chinese New Year period. Meta's distinctive illustration style will be utilized to vividly convey the visual elements along with the key messaging.

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