This series of videos was designed to educate mothers on the benefits of key milk components like Optimized Proteins, 5-MO Milk Oligosaccharides, Probiotics, and PHP. The art direction strikes a balance between fun, light-hearted visuals and engaging, informative content. Given the restriction to minimize stock imagery, opted for a mixed-media approach, using custom illustrations to maintain a human touch while conveying the educational message effectively.