FWD Insurance

FWD Insurance

Helpers Are Not Machines

Integrated Campaign

Integrated Campaign

Art Direction
Concept

People sometimes expect their helpers to function flawlessly - to work without taking leave, never fall sick, never forget, never have any accidents or make any mistakes.

However, the truth is that helpers, much like their employers, are humans and not machines. They make mistakes and they fall ill. They experience emotions and in some rare cases, may even cause trouble.

So in a light-hearted manner and without coming across as preachy, we remind people to switch to FWD Main Insurance. It not only protects your interests, but your helpers as well.



© 2025

© 2025