The launch campaign introduced the new CIMB Founders Card and highlighted its key benefits like instant cash access, up to 114 days of 0 percent interest and zero FX fees. We created a hero launch film, key visuals and digital banners that established the card’s look and feel, using bold highlighted typography and a warm founder focused tone. The deliverables positioned CIMB as a practical partner that helps small business owners manage cash flow and seize new opportunities.

KOLs TESTIMONALS

The KOL testimonial phase showcased real Singapore founders sharing how the CIMB Founders Card supports their daily business needs. We produced individual films, key visuals and social banners that captured each founder in their authentic environment, sharing genuine experiences with cash flow, savings and growth. This phase added credibility and showed how the card delivers real value across different types of businesses.

TACTICAL BANNERS

Behind the scenes of the shoot coming soon…